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When You Share Experiences You Help Strangers Make Decisions
Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next....
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New Media and the Path to Business Transformation
I have a standing offer to all universities (around the world) that use my books as part of the editorial program. I will happily make time to speak to the class to address discuss the material and...
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Experience is the Brand: Why this is the time for experience architecture
While I was in traveling in Europe, my friends at 800CEOREAD reached out to talk about X. I was so focused on production and printing that I’ve almost neglected letting people know that the book is...
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Xcited to Announce That X: The Experience When Business Meets Design is Now...
Three-and-a-half years in the making, I’m proud and also relieved to finally announce that X is now available online and in a store near you. I can’t tell you how important this is to me. There were...
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The Future of Brand is Shaped by the Experiences Customers and Employees Have...
@clemono2, Unsplash.com Have you ever read a review of a restaurant before making reservations? Have you ever read a review of product before making a purchase? Have you ever read a review of a company...
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